The Brightly Richmond VIC: New Apartments for Sale 2026

The Brightly is a new apartment development on Swan Street in Richmond, Victoria, just 3km from the Melbourne CBD. It is a collection of 100 apartments over 11 levels with one-bed-plus-study, two-bedroom, three-bedroom and penthouse designs, priced from $670,000. The standout drawcard is its rooftop wellness amenity and a market-leading multi-purpose room (MPR) design with built-in study joinery and a fold-down bed included at no extra cost. BK Home Broker offers zero-fee access to The Brightly — the developer pays the commission, so buyers pay nothing for our help.

About Richmond

Richmond is one of inner Melbourne's most established and tightly held suburbs, sitting roughly 3km east of the CBD. Famous for Swan Street and Bridge Road, it offers some of the best bars, restaurants and boutique retail in Melbourne, alongside excellent transport. Multiple train stations on the Richmond line, trams and easy CBD cycling routes put the city within minutes. The suburb attracts busy inner-city professionals who prioritise lifestyle, walkability and culture over suburban space, which keeps rental demand consistently strong and vacancy low.

The Brightly sits right on Swan Street amongst all the lifestyle and cultural attributes that make Richmond famous, and adjoins a new laneway precinct set to become a buzz point of the suburb once complete.

The Brightly Homes and Pricing

The Brightly is a project of 100 apartments across 11 levels, designed by acclaimed architects Cera Stribley. Residents enjoy beautiful rooftop facilities with sweeping views across Melbourne, world-class wellness amenities including hot and cold pools, sauna and steam, plus a ground-floor retail cafe and wine bar.

Current pricing and apartment types:

1 bedroom + study — from $670,000 (limited remaining)

2 bedroom, no car — from $935,000

2 bedroom, 1 bath (incl. car) — from $1,005,000

2 bedroom, 2 bath with car — from $1,175,000

2 bedroom, 2 bath + MPR with car — from $1,345,000 (MPR fitted with desk and robe joinery plus a bonus pull-down double bed)

3 bedroom — from $1,955,000

Construction is expected to commence July/August 2026 on a cleared site, with completion targeted for early 2029. As an example, a typical 2 bed, 2 bath, 1 car apartment of 85sqm internal plus 12sqm balcony is priced around $1,295,000 with estimated rent up to $1,000 per week.

Who Should Buy The Brightly

The Brightly suits two buyer profiles. Owner-occupiers and inner-city professionals are drawn to the Swan Street location, the rooftop wellness amenities and the clever MPR designs that add a flexible study or guest space without a price premium. Investors benefit from Richmond's structurally low vacancy and strong rental demand — sample apartments carry estimated rents of $1,000 to $1,200 per week, and the included MPR fit-out helps command the upper end of the rental range. First home buyers stepping into the inner east can also use Victorian Government stamp duty concessions to reduce upfront costs significantly.

First Home Buyer Grants in Victoria

Victorian first home buyers purchasing a new build may be eligible for several incentives. The First Home Owner Grant provides $10,000 for new homes. Stamp duty is fully exempt for homes valued under $600,000 and tapered as a concession up to $750,000. The First Home Guarantee allows eligible buyers to purchase with as little as a 5% deposit and no Lenders Mortgage Insurance. Several of The Brightly's one-bed-plus-study and entry two-bedroom apartments fall within ranges where these concessions can meaningfully reduce the cost of entry. Eligibility criteria apply — BK Home Broker can walk you through what you qualify for.

How BK Home Broker Helps

BK Home Broker is a zero-fee off-the-plan property broker. Buyers pay nothing — the developer pays our commission. We give you independent access to The Brightly and comparable Richmond and inner-east projects, walk you through the full inclusions list, pricing, floor plans and rental appraisals, and help you compare options so you buy with clarity rather than pressure. There is no cost and no obligation to start the conversation.

Frequently Asked Questions

Q: How far is The Brightly from the Melbourne CBD? A: The Brightly is on Swan Street in Richmond, approximately 3km from the Melbourne CBD, with trains, trams and cycling routes putting the city within minutes.

Q: What does it cost to use BK Home Broker? A: Nothing. BK Home Broker is a zero-fee service — the developer pays the commission, so buyers access The Brightly at no cost.

Q: When will The Brightly be completed? A: Construction is expected to begin around July/August 2026, with completion targeted for early 2029. EOIs are being taken now.

Ready to learn more? Visit bkhomebroker.com.au to get the full inclusions list, floor plans and a suburb comparison for The Brightly in Richmond.